42 Ways – Cycling Manifesto

42 Ways to transform York is a 32pp Cycling Manifesto. We concepted, designed and took it to print and digital ready artwork. It was written by Andy Shrimpton from Cycling Heaven [The North's favourite bike shop]. Most of the photography was shot by Furmoto. It was intended as a tool to help change public perception about introducing a more cycle friendly infrastructure in and around York. It was also screen projected at meetings. Below is a selection of spreads.