THE TOY FAIR, LONDON OLYMPIA
Organised by the British Toy and Hobby Association, the Toy Fair is an industry showcase of new products, aimed at businesses rather than consumers. Held annually at London's Olympia, it attracts approximately 250 exhibitors, ranging from large internationals to new start-up companies. It is the only dedicated toy, game and hobby exhibition in the UK.
SGW has been involved in the branding and production of show collateral for the Toy Fair for over 10 years, producing numerous items ranging from T-shirts to 12 metre banners.